Course Overview

The Bachelor of Fine Arts in Advertising program at the International Swiss School is designed to prepare students for careers in the creative side of advertising, including copywriting, art
direction, and graphic design. Here is an overview of some of the courses typically included in this program:

Advertising Concepts and Strategy: This course provides an overview of the advertising industry, including the role of advertising in business, the different types of advertising, and the
process of creating effective advertising campaigns. Students learn how to develop advertising concepts and strategies that align with a client’s brand and objectives.

Art Direction and Graphic Design: In this course, students learn the principles of graphic design, including typography, color theory, and composition. They learn to use software such as Adobe
Creative Suite to create digital print and web advertising designs.

Copywriting: This course focuses on the art of writing persuasive and compelling copy for advertising campaigns. Students learn how to craft headlines, taglines, and body copy that effectively
communicate a brand’s message and appeal to the target audience.

Advertising Campaigns: In this course, students work in teams to develop and execute a full-scale advertising campaign for a real client. They learn how to conduct market research, develop a
creative strategy, and execute the campaign across various media channels.

Media Planning and Buying: This course covers the process of planning and buying media for advertising campaigns, including print, television, radio, and digital media. Students learn how to
create media plans that reach the target audience while staying within the budget.

Advertising Portfolio Development: In this course, students work on building their advertising portfolios, which showcase their work and demonstrate their skills to potential employers. They
receive feedback from instructors and peers and learn how to present their work professionally.

Educational Process

The Bachelor of Fine Arts in Advertising program at the International Swiss School requires four years of full-time study and is designed to provide students with a comprehensive education in the
creative side of advertising.

Students in this program take a range of general education courses in subjects such as English, math, science, and social sciences. These courses provide students with a well-rounded education and
help them develop critical thinking and communication skills.

During the program’s first year, students take foundational courses in advertising, graphic design, and art. These courses provide students with the skills and knowledge they need to succeed in more
advanced courses later in the program.

In the second and third years of the program, students take core courses in advertising concepts and strategy, art direction and graphic design, copywriting, advertising campaigns, media planning and
buying, and advertising portfolio development. These courses build on the foundational courses and provide students with the knowledge and skills they need to succeed in advertising.

Students participate in experiential learning activities throughout the program, such as internships, projects, and client work. These activities provide students with real-world experience and help
them apply the skills and knowledge they have learned in the classroom to practical situations.

In the program’s final year, students focus on developing their advertising portfolios. They receive feedback and guidance from instructors and peers and work to create a portfolio that showcases
their skills and demonstrates their ability to create effective advertising campaigns.

Modes of Study

Bachelor Courses in Advertising at International Swiss School is the top Bachelor program in Europe with global rankings and accreditations. All International Swiss School students have the
opportunity to get high-quality higher education degrees at advanced academic programs requiring a high school certificate or equivalent for admission. Bachelor Courses in Advertising are designed to
provide students with a comprehensive education and to help them develop the skills and knowledge needed to succeed in the competitive and rapidly evolving world of business.

On-Campus Mode of Study provides students with a structured learning environment to develop essential time management and organizational skills. On-Campus studies are essential in preparing students for the demands of the business world, where deadlines, managing multiple tasks at once, and prioritization are critical to success. Studying On-Campus is a crucial aspect of preparing students for the highly competitive business world. In today’s job market, employers expect graduates to possess a diverse set of skills that go beyond academic knowledge. On-campus studies offer a unique opportunity for students to develop essential skills such as time management, multitasking, and prioritization that are critical to success in the business world.

The Online Mode of Study is a flexible and convenient form of online education offered at the International Swiss School for international students pursuing business-related courses from the comfort of their homes. Online mode of study allows students to attend classes and complete coursework remotely, without being physically present on the university campus, thus enabling them to balance their academic pursuits with other commitments such as work. The flexibility of online programs allows students to access their coursework from anywhere in the world, as long as they have a stable internet connection.

The Distance Mode of Study is a convenient form of distance education offered at the International Swiss School which allows students to obtain a higher education degree from the comfort of their homes, without the need to attend scheduled classes or study daily. The courses are delivered through Online Education Platforms, providing students with access to course materials and facilitating interactions with professors and peers from any location worldwide. Each program offered through Distance Mode of Study has been meticulously developed to enable students to create their own study schedules, making it a more convenient option for working professionals or busy students who have limited time for their studies. The flexibility of Distance Courses allows students to balance their academic pursuits with other responsibilities while still achieving their educational goals.

Course Goals

Studying at an International Swiss School can provide students with a range of benefits, including access to a high-quality education, exposure to international business environments, and the
opportunity to develop a global network of contacts. ISS education is a great opportunity to become qualified specialists and get a high level of global-mindedness.

International Swiss School higher education allows students to gain a strong foundation in business fundamentals. International Swiss School offers a rigorous curriculum covering key topics such as
Business Analytics, Finance, Marketing, Strategy, Accounting, and Operations. By mastering these foundational concepts, ISS students can develop a broad base of knowledge applicable across a range of
industries and business functions.

The ISS course develops a global mindset – Switzerland is a hub for international business, and studying there can provide students with exposure to diverse cultures, languages, and business
practices. By immersing themselves in this environment, students can develop a global mindset essential for success in today’s interconnected world.

Studying and research activities at the ISS give students the ability to build a network of international contacts. Studying at an International Swiss School in Switzerland can provide students with
the opportunity to connect with a diverse group of classmates and faculty members from around the world. These contacts can be invaluable for building a global network of business contacts to open
doors and create new opportunities.

Higher business education from ISS leads to gaining hands-on experience. The International Swiss School offers experiential learning opportunities, such as internships both in Switzerland and abroad,
consulting projects, and business plan competitions. By participating in these activities, ISS students can gain hands-on experience in real-world business settings, which can be essential for
developing the practical skills needed for success in the workforce.

Overall, the goals of studying at the International Swiss School in Switzerland are to develop a strong foundation in business fundamentals, build a global network of contacts, and gain hands-on
experience in real-world business settings.

Career Perspectives

Graduates of the Bachelor of Fine Arts in Advertising program can pursue a variety of careers in the advertising industry, for example:

• Copywriter: Copywriters create written content for advertising campaigns, including headlines, taglines, and body copy. They work closely with art directors and graphic designers to
  create effective and persuasive advertising messages that resonate with the target audience.
• Art Director: Art directors are responsible for the visual aspects of advertising campaigns, including layout, design, and overall visual style. They work closely with copywriters to
  develop concepts and ensure that the visual elements of the campaign align with the brand’s message and objectives.
• Graphic Designer: Graphic designers create visual designs for advertising campaigns, including logos, advertisements, and other marketing materials. They use software such as Adobe
  Creative Suite to create designs that are visually appealing and effectively communicate the brand’s message.
• Media Planner: Media planners are responsible for planning and executing advertising campaigns across various media channels, including print, television, radio, and digital media. They
  use data and market research to develop media plans that reach the target audience while staying within the budget.
• Account Executive: Account executives are the primary point of contact between the advertising agency and the client. They work to understand the client’s needs and objectives and ensure
  that the agency’s work aligns with these goals.
• Creative Director: Creative directors oversee the creative aspects of advertising campaigns, including copywriting, art direction, and graphic design. They work to ensure that the
  creative work is of high quality and aligns with the client’s brand and objectives.