Course Overview

The Bachelor of Science in Retail Management program at the International Swiss School is designed to prepare students for careers in the retail industry. This program provides students with a solid
foundation in business principles, marketing, and merchandising, as well as specific knowledge and skills related to the retail industry. Here is a general course overview of the program:

Introduction to Retail Management: This course provides an overview of the retail industry and the role of retail management in the success of a retail business.

Principles of Marketing: This course covers the fundamentals of marketing, including market research, consumer behavior, and product development.

Merchandising and Buying: This course covers the principles of merchandising, including product selection, pricing, and inventory management.

Retail Operations Management: This course covers the day-to-day operations of a retail business, including store layout, staffing, and customer service.

Retail Analytics: This course covers the use of data and analytics in retail decision-making, including customer insights, sales forecasting, and inventory optimization.

E-Commerce and Digital Marketing: This course covers the use of digital marketing tools and techniques in the retail industry, including social media marketing, email marketing, and search
engine optimization.

Retail Strategy and Planning: This course covers the development of a retail business strategy, including market positioning, competitive analysis, and financial planning.

Retail Entrepreneurship: This course covers the principles of starting and managing a retail business, including business planning, financing, and marketing.

Educational Process

The Bachelor of Science in Retail Management program at the International Swiss School focuses on providing students with a comprehensive understanding of the retail industry and the skills necessary
to succeed in various retail management roles. During the study process, students may engage in a variety of activities, such as attending lectures, participating in discussions and case studies,
completing assignments and projects, conducting research, and participating in practical experiences like internships or hands-on projects.

Students in the Bachelor of Science in Retail Management program at the International Swiss School learn about retail operations, merchandising, marketing, e-commerce, data analysis, entrepreneurship,
and retail strategy. The program offers elective courses in specific areas such as fashion merchandising, luxury retailing, or sustainability in retail.

To ensure students receive high-quality instruction, the faculty teaching the Bachelor of Science in Retail Management program at the International Swiss School includes experienced professionals with
academic and practical backgrounds in the retail industry. These instructors hold advanced degrees, such as PhDs or MBAs, and have significant experience working in retail management roles. They bring
their expertise and industry knowledge to the classroom, providing students with guidance and mentorship to help them succeed in the program and their future careers.

Modes of Study

Bachelor Courses in Retail Management at International Swiss School is the top Bachelor program in Europe with global rankings and accreditations. All International Swiss School students have the
opportunity to get high-quality higher education degrees at advanced academic programs requiring a high school certificate or equivalent for admission. Bachelor Courses in Retail Management are
designed to provide students with a comprehensive education and to help them develop the skills and knowledge needed to succeed in the competitive and rapidly evolving world of business.

On-Campus Mode of Study provides students with a structured learning environment to develop essential time management and organizational skills. On-Campus studies are essential in preparing students for the demands of the business world, where deadlines, managing multiple tasks at once, and prioritization are critical to success. Studying On-Campus is a crucial aspect of preparing students for the highly competitive business world. In today’s job market, employers expect graduates to possess a diverse set of skills that go beyond academic knowledge. On-campus studies offer a unique opportunity for students to develop essential skills such as time management, multitasking, and prioritization that are critical to success in the business world.

The Online Mode of Study is a flexible and convenient form of online education offered at the International Swiss School for international students pursuing business-related courses from the comfort of their homes. Online mode of study allows students to attend classes and complete coursework remotely, without being physically present on the university campus, thus enabling them to balance their academic pursuits with other commitments such as work. The flexibility of online programs allows students to access their coursework from anywhere in the world, as long as they have a stable internet connection.

The Distance Mode of Study is a convenient form of distance education offered at the International Swiss School which allows students to obtain a higher education degree from the comfort of their homes, without the need to attend scheduled classes or study daily. The courses are delivered through Online Education Platforms, providing students with access to course materials and facilitating interactions with professors and peers from any location worldwide. Each program offered through Distance Mode of Study has been meticulously developed to enable students to create their own study schedules, making it a more convenient option for working professionals or busy students who have limited time for their studies. The flexibility of Distance Courses allows students to balance their academic pursuits with other responsibilities while still achieving their educational goals.

Course Goals

Studying at an International Swiss School can provide students with a range of benefits, including access to a high-quality education, exposure to international business environments, and the
opportunity to develop a global network of contacts. ISS education is a great opportunity to become qualified specialists and get a high level of global-mindedness.

International Swiss School higher education allows students to gain a strong foundation in business fundamentals. International Swiss School offers a rigorous curriculum covering key topics such as
Business Analytics, Finance, Marketing, Strategy, Accounting, and Operations. By mastering these foundational concepts, ISS students can develop a broad base of knowledge applicable across a range of
industries and business functions.

The ISS course develops a global mindset – Switzerland is a hub for international business, and studying there can provide students with exposure to diverse cultures, languages, and business
practices. By immersing themselves in this environment, students can develop a global mindset essential for success in today’s interconnected world.

Studying and research activities at the ISS give students the ability to build a network of international contacts. Studying at an International Swiss School in Switzerland can provide students with
the opportunity to connect with a diverse group of classmates and faculty members from around the world. These contacts can be invaluable for building a global network of business contacts to open
doors and create new opportunities.

Higher business education from ISS leads to gaining hands-on experience. The International Swiss School offers experiential learning opportunities, such as internships both in Switzerland and abroad,
consulting projects, and business plan competitions. By participating in these activities, ISS students can gain hands-on experience in real-world business settings, which can be essential for
developing the practical skills needed for success in the workforce.

Overall, the goals of studying at the International Swiss School in Switzerland are to develop a strong foundation in business fundamentals, build a global network of contacts, and gain hands-on
experience in real-world business settings.

Career Perspectives

Graduates of the Bachelor of Science in Retail Management program have a variety of career options available to them in the retail industry. With the skills and knowledge gained from this program,
graduates can pursue entry-level to mid-level positions in a wide range of retail businesses, including brick-and-mortar stores, online retailers, and multi-channel retailers. Here are some potential
career paths for graduates of this program:

Retail Manager: Retail managers oversee the day-to-day operations of a retail store, including staffing, merchandising, and customer service.

Merchandise Planner: Merchandise planners are responsible for developing and executing strategies to maximize sales and profits for a particular product category.

E-Commerce Manager: E-commerce managers oversee the online sales channel of a retail business, including website design, product listings, and order fulfillment.

Sales and Marketing Manager: Sales and marketing managers develop and implement strategies to increase sales and market share for a retail business.

Retail Buyer: Retail buyers are responsible for selecting and purchasing merchandise for a retail business, working closely with vendors to negotiate pricing and terms.

Visual Merchandiser: Visual merchandisers create eye-catching displays in retail stores to attract customers and promote products.

Retail Entrepreneur: Graduates of the Bachelor of Science in Retail Management program can also use their knowledge and skills to start their retail businesses, including online or
brick-and-mortar stores.